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The art of packaging design represents a playground of opportunities for the designer. The numerous and varied quantities of consumer-based products, that are produced in modern society, result in one of the widest ranges of applications of all the forms of graphic design.
Each product requires unique and individual packaging to set itself apart from the competition when it reaches its retail destination, making it both a difficult and highly rewarding challenge. Done well, it is deceptively simple. Good packaging acts as an effective communication mechanism, providing visceral cues, designed to affect the consumer’s perception, encouraging potential buyers to purchase a product and reflecting the brand’s message.
This modern compendium of packaging design showcases a selection of the best work from around the world carried out in this field.