The Creative Act: A Way of Being

Many famous music producers are known for a particular sound that has its day and then ages out. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable.

Over the years, as he has thought deeply about where creativity comes from and where it doesn't, he has learned that being an artist isn't about your specific output; it's about your relationship to the world. Creativity has a place in everyone's life, and everyone can make that place larger. In fact, there are few more important responsibilities.

The Creative Act is a beautiful and generous course of study that illuminates the path of the artist as a road we can all follow. It distils the wisdom gleaned from a lifetime's work into a luminous reading experience that puts the power to create moments - and lifetimes - of exhilaration and transcendence within closer reach for all of us.

Rick Rubin is a nine-time GRAMMY-winning producer, named one of the '100 Most Influential People in the World' by TIME and 'The most successful producer in any genre' by Rolling Stone . He has collaborated with artists from Tom Petty to Adele, Johnny Cash to Red Hot Chili Peppers, Beastie Boys to Slayer, Kanye West to The Strokes, System of a Down to Jay-Z.