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John Hegarty 2015

Hegarty on creativity

Hegarty on creativity

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Author: John Hegarty
Publisher: Vocabulary
Language: Czech
Release year: 2015

Creativity is not a job. Using creativity, we invent, improve and define our world. We explain and have fun. But what sparks creativity? What inspires her? What makes her stronger? Packed with fifty excellent and provocative insights into matters of creativity and the creative process, this witty pocket book on creative thinking comes from the pen of John Hegarty, one of the world's most celebrated creatives in advertising.

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