Author: James Watt Publisher: 65th field Language: Czech Release year: 2017
“Don't waste your time with stupid business plans. Forget the sales numbers. Ignore the advice. Go all in on what you believe in.” These mantras have made BrewDog one of the fastest-growing brands known for its beers, bars and crowdfunding campaigns.
BrewDog microbrewery was founded by two young lovers of good beer from Scotland. In doing so, they revolutionized craft beer production, rewrote the record books and somehow incidentally brought a completely new approach to business.
Company co-founder James Watt summarizes the essence of their success in the book The Punk Business. His anarchist handbook covers both finance (and how to watch every penny) and marketing (how not to promote a product, but to lead a "crusade"). An original, entertaining and useful book brings inspiration to all future visionaries.
